History of Internet Shopping

The advent of Internet has eased the hustle-bustle of our lives immensely. Today, from the comfort of our home and office we effortlessly shop, carry out financial transactions, make dinner reservations, study online and do so much more. However, have we given a thought to the emergence of this technology that has helped us balance our hectic lifestyle? Read on to learn the history of Internet shopping.

Tim Berners-Lee father of World Wide Web created the first server and browser in 1990, and it paved way for humongous possibilities, especially for commercial purpose in 1991. In 1994, online banking and online Pizza Hut shop were launched. The same year, Netscape introduced SSL encryption for the safety of online data transfer, an essential requirement for secure online shopping. Additionally, Intershop, a German company introduced its first online shopping system, followed by Amazon in 1995 and eBay in 1996.

With the Internet shopping trend, came the DOT Com bubble. Transaction and business began over the web urging organizations to have “.com” as means of doing business. Consequently, address security challenge popped up that allowed Netscape to introduce SSL encryption, for secure transaction. Soon online retailers like Amazon and e-Bay launched their businesses online, followed by United States postal service going online. Acquisitions and mergers took place to extract the benefits of advancing technology. The environment was technologically charged, until 2000 when the “bubble” burst.

It was time to device a new and advanced strategy that could safeguard the businesses over the internet, as monetary transactions were involved. PayPal was launched offering robust facility for online payment today it holds 70% of market share.

The confidence of robust online transactions made companies to market their products and services more aggressively. Coupons, discounts and freebees sprung up in an effort to retain customers, expand client base and promote online shopping.

It is interesting to note that 33% of online consumers purchase with the aid of search engines, researching details of the product prior buying. Also, online shopping trends heavily depend on word of mouth, people select website or company as suggested by friends and family. Websites that offer products at economical price and are transparent in their dealings gain maximum number of new and loyal customers.

Internet shopping has evolved with growing technology and today, there are millions of online stores with shops catering to both businesses and direct consumers globally. In 2006, USA generated over one hundred billion dollars via transactions using e-commerce. This indicates an upward trend in online shopping.

Thus, Internet shopping system has diffused physical and political barriers, offering everyone an equal opportunity to market their products and make hassle-free purchases through virtual stores. Enjoy the benefits of e-Commerce that allows you to shop from the convenience of your home and receive purchased goods at expediently at your doorsteps.