Shopping is an activity that one often finds as a regular and regulated commercial activity in one’s lifetime. As children, we create an atmosphere in the household, making a hue and cry for toys, and parents, to show their love for their children, satiate their demands. Children truly express their happiness at having their wishes granted and relate their happiness with a myriad of expressions and gestures and enrich our lives with those ever pleasant moments and memories that last our lifetime. Every proud parent will have scores of such tales of their loved ones to relate to.
Shopping takes a regular but mundane form in our daily routine, when we have to purchase greens and vegetables to sustain our lives. The poor and the not-so-endowed have to meet their ends by living on what is cheap and readily available at a given point of time. For others it is just an exercise of burning calories, a morning walk with a purpose. The obese rich would still prefer a car ride unmindful of the rising costs. Shopping is reduced to an individual chore, lacking company and spirit.
For many lower middle class families, shopping for groceries is an ordeal. They have to find the right vendor, ensure the prices, decide on the quantities based on income and priorities, and carry many bags and fall in line in a queue. All these have to be carried out soon after they receive their pay, otherwise the money would vanish for buying other not so important goods. Added to that, they have to carry them all the way to their homes, by the cheapest bus routes, avoiding peak hours, as otherwise it would be an uphill task. Two is company, but an exercise at sharing the household burden. The rich can have their goods delivered whenever they order them, but they miss out on the shopping experience.
A shopping experience becomes memorable when it is related with an event in your life. When you go shopping with your friends to buy a gift for your dear and near ones, the air is filled with excitement and expectations. You tend to be very choosy; your mind is vivid with imaginations of what is most apt and suitable for the occasion. Expressions of joy and delight come alive when it is presented to the receiver, etching forever in your memories for years to come.
Shopping for festivals and once in a lifetime occasions like marriage cast a magic spell in your life. You go with great expectations, visit many shops near and far, feel the texture and smoothness of the product, choose the color of the fabric keeping in mind the ultimate beneficiaries, and draw conclusions based on the likes and dislikes of the beloved receiver. Every moment of the occasion, birthday, betrothal, marriage, and festivals, become etched in your memories to be recollected fondly over time.
Today, in the modern world, time has become a scarce commodity. E-shopping and networking have become the order of the day. There are also many products to choose from big malls specifically constructed for them. However, the thrill of shopping, and the personal experiences with each shopping event, can never be matched by these quick as a wink shopping solutions.


